How much is an Ascend Hotel Collection (Choice Hotels) franchise? $8,014,470 – $11,799,075 to open, per its disclosure filings
$8,014,470 – $11,799,075
Opening an Ascend Hotel Collection (Choice Hotels) franchise takes $8,014,470 – $11,799,075 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $45,000. Ongoing, franchisees pay a royalty of 4% on sales. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Ascend Hotel Collection (Choice Hotels) cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $45,000 | $45,000 | $45,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $8,014,470 | $11,799,075 | $8,014,470 to $11,799,075 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $8,014,470 | $11,799,075 | $8,014,470 to $11,799,075 | |
- 1 "Not disclosed" means Ascend Hotel Collection (Choice Hotels)'s filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 4% |
|---|---|
| Ad fundOngoing, % of sales | Not disclosed |
| Initial termLength of the first franchise agreement | 20 years |
What's in that number — and what isn't
The $8,014,470 – $11,799,075 range is derived from Ascend Hotel Collection (Choice Hotels)'s filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 4% on sales, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Ascend Hotel Collection (Choice Hotels)'s cost compares
A dollar figure means more with a yardstick. Here is where Ascend Hotel Collection (Choice Hotels)'s disclosed cost sits against the Lodging & Leisure category:
- Minimum startup cost of $8,014,470 — about 1.3× the Lodging & Leisure median of $6,130,275.
- Initial franchise fee of $45,000 — about 29% below the Lodging & Leisure median of $63,600.
Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises
What about earnings?
We don't publish per-brand earnings figures — for Ascend Hotel Collection (Choice Hotels) or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Ascend Hotel Collection (Choice Hotels) for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Ascend Hotel Collection (Choice Hotels) franchise fee?
$45,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Ascend Hotel Collection (Choice Hotels) charge?
A royalty of 4% on sales, per disclosure filings as of 2026-05.