How much is a Homes & Land franchise? $17,500 – $96,000 to open, per its disclosure filings
$17,500 – $96,000
Opening a Homes & Land franchise takes $17,500 – $96,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $8,000 – $27,000. Ongoing, franchisees pay a royalty of 11% on sales. To qualify, Homes & Land asks for $50,000 in liquid cash and a $150,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Homes & Land cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $8,000 | $27,000 | $8,000 to $27,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $17,500 | $96,000 | $17,500 to $96,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $50,000 | $50,000 | $50,000 | |
| Cash to open (all-in range) | $17,500 | $96,000 | $17,500 to $96,000 |
| RoyaltyOngoing, % of sales | 11% |
|---|---|
| Ad fundOngoing, % of sales | Not disclosed |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $17,500 – $96,000 range is derived from Homes & Land's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: the ongoing royalty of 11% on sales, and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How Homes & Land's cost compares
A dollar figure means more with a yardstick. Here is where Homes & Land's disclosed cost sits against the Professional Services category:
- Minimum startup cost of $17,500 — about 79% below the Professional Services median of $84,700.
- Initial franchise fee of $8,000 — about 80% below the Professional Services median of $39,700.
Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises
What about earnings?
We don't publish per-brand earnings figures — for Homes & Land or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Homes & Land for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the Homes & Land franchise fee?
$8,000 – $27,000, one-time, per disclosure filings as of 2026-05.
What ongoing fees does Homes & Land charge?
A royalty of 11% on sales, per disclosure filings as of 2026-05.
How much money do you need to qualify for a Homes & Land franchise?
Homes & Land's filings ask for $50,000 in liquid cash and a $150,000 minimum net worth (as of 2026-05). Capital figures are the franchisor's stated minimums, not our advice.