How much is a PortraitEFX franchise? $22,477 – $43,606 to open, per its disclosure filings
$22,477 – $43,606
Opening a PortraitEFX franchise takes $22,477 – $43,606 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $9,995. Anything the filings do not state is marked "Not disclosed" below — never estimated. The ledger below itemizes every figure we can source for PortraitEFX, each one dated, so you can check the numbers before anyone gets your contact details.
PortraitEFX cost table
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $9,995 | $9,995 | $9,995 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $22,477 | $43,606 | $22,477 to $43,606 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $22,477 | $43,606 | $22,477 to $43,606 | |
- 1 "Not disclosed" means PortraitEFX's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | Not disclosed |
|---|---|
| Ad fundOngoing, % of sales | Not disclosed |
| Initial termLength of the first franchise agreement | 10 years |
What's in that number — and what isn't
The $22,477 – $43,606 range is derived from PortraitEFX's filed initial-investment disclosure (FDD Item 7 class): build-out, equipment, and opening costs as the franchisor stated them. Your market's real estate, labor, and build-out prices can land you outside it.
Not in the opening number: ongoing royalties (rate not disclosed), and your operating losses while the unit ramps. Every figure marked "Not disclosed" above is a gap in the filings, not a zero.
How PortraitEFX's cost compares
A dollar figure means more with a yardstick. Here is where PortraitEFX's disclosed cost sits against the Professional Services category:
- Minimum startup cost of $22,477 — about 73% below the Professional Services median of $84,700.
- Initial franchise fee of $9,995 — about 75% below the Professional Services median of $39,700.
Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises
What about earnings?
We don't publish per-brand earnings figures — for PortraitEFX or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask PortraitEFX for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What is the PortraitEFX franchise fee?
$9,995, one-time, per disclosure filings as of 2026-05.