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Applebee's Neighborhood Grill & Bar franchise: cost, fees & unit track record

Food & BeverageFDD entity year 2014

No veteran incentive on file (as of 2026-05) — none documented in the sources we can check, which is not proof the brand offers none. Ask the brand directly, or see brands with documented veteran incentives.

Visit Applebee's Neighborhood Grill & Bar's franchise page — the franchisor's own site, where questions we can't answer (like territory availability) belong.

Opening an Applebee's Neighborhood Grill & Bar franchise takes $2,428,029 – $7,084,006 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $35,000 – $50,000. Ongoing, franchisees pay a royalty of 4% on sales plus an ad-fund contribution of up to 3%. Anything the filings do not state is marked "Not disclosed" below — never estimated.

Applebee's Neighborhood Grill & Bar franchise costs and fees

The Applebee's Neighborhood Grill & Bar all-in cost ledger
Verification markCost itemRange
Source-cited figureInitial franchise feeOne-time, paid to the franchisor at signing$35,000 to $50,000
Source-cited figureInitial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs$2,428,029 to $7,084,006
Net worth requiredFranchisor's stated qualification minimumNot disclosed1
Liquid cash requiredFranchisor's stated qualification minimumNot disclosed1
Footed totalCash to open (all-in range)$2,428,029 to $7,084,006
  1. 1 "Not disclosed" means Applebee's Neighborhood Grill & Bar's filings do not state this figure. We publish the gap instead of estimating it.
as of 2026-05 · Source: franchise disclosure filings (FDD-derived dataset)Tickmark legend: how we verify
Ongoing fees and term
RoyaltyOngoing, % of sales4%
Ad fundOngoing, % of salesUp to 3%
Initial termLength of the first franchise agreement20 years
as of 2026-05 · Source: franchise disclosure filingsHow we check these figures

See the full Applebee's Neighborhood Grill & Bar cost breakdown — what's in that number and what isn't

How Applebee's Neighborhood Grill & Bar's cost compares

A dollar figure means more with a yardstick. Here is where Applebee's Neighborhood Grill & Bar's disclosed cost sits against the Food & Beverage category:

  • Minimum startup cost of $2,428,029 — about 8.6× the Food & Beverage median of $282,500.
  • Initial franchise fee of $35,000 — about in line with the Food & Beverage median of $35,000.

Category medians are computed from the Food & Beverage brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Food & Beverage franchises

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How Applebee's Neighborhood Grill & Bar's units have held up

Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 1,694 units; 302 units opened, 334 closed, ending at 1,575 units. (partial records: 2018 is not in the source data — totals span the reported years only.)

302 units opened and 334 closed between 2012 and 2022.2012: 160 opened2012: 6 closed2013: 20 opened2013: 44 closed2014: 29 opened2014: 20 closed2015: 50 opened2015: 19 closed2016: 19 opened2016: 37 closed2017: 10 opened2017: 86 closed2019: 1 opened2019: 29 closed2020: 4 opened2020: 62 closed2021: 5 opened2021: 21 closed2022: 4 opened2022: 10 closed
94.2%
of units at risk 2020–2022 did not close
Openings above the line in ink; closures below it in red. Applebee's Neighborhood Grill & Bar began the window at 1,694 units. Note — partial records: 2018 is not in the source data — totals span the reported years only. 302 units opened and 334 closed between 2012 and 2022.How we compute this

What about earnings?

We don't publish per-brand earnings figures — for Applebee's Neighborhood Grill & Bar or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Applebee's Neighborhood Grill & Bar for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.

How to read the earnings evidence: how much do franchise owners make?

What this data can't tell you

Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:

The hours and the labor
No dataset field says whether Applebee's Neighborhood Grill & Bar is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
How hands-on the ownership really is
"Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
Your territory — whether it's protected, and whether it's open
Two territory questions sit outside our data. Whether Applebee's Neighborhood Grill & Bar grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Applebee's Neighborhood Grill & Bar can confirm current availability. Ask both before you inquire, and get the answer in writing.
What owners earn
Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.

About the Applebee's Neighborhood Grill & Bar franchise

Applebee's Neighborhood Grill & Bar is a food & beverage franchisor with 1,575 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 1,694 units; its filings record 302 unit openings and 334 closures, ending at 1,575 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Applebee's Franchisor LLC.

No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.

From the franchisor's materials

The franchisee will operate sit-down, table service Restaurants, including the service of food and alcoholic beverages, under the trade name of Applebee’s Neighborhood Grill & Bar.

Excerpted from Applebee's Neighborhood Grill & Bar's own marketing materials — the brand's voice, not ours, and not checked by us (earnings and return claims removed).

Applebee's Neighborhood Grill & Bar franchise: quick answers

How much does an Applebee's Neighborhood Grill & Bar franchise cost?
$2,428,029 – $7,084,006 all-in to open, per Applebee's Neighborhood Grill & Bar's franchise disclosure filings (data as of 2026-05).
How many Applebee's Neighborhood Grill & Bar units are there?
1,575 units at the end of 2022 (FDD Item 20-style unit history).
How have Applebee's Neighborhood Grill & Bar's units held up?
94.2% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).