B.GOOD franchise: cost, fees & unit track record
Opening a B.GOOD franchise takes $400,500 – $679,500 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $40,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 2%. To qualify, B.GOOD asks for $250,000 in liquid cash and a $1,000,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
B.GOOD franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $40,000 | $40,000 | $40,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $400,500 | $679,500 | $400,500 to $679,500 | |
| Net worth requiredFranchisor's stated qualification minimum | $1,000,000 | $1,000,000 | $1,000,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $250,000 | $250,000 | $250,000 | |
| Cash to open (all-in range) | $400,500 | $679,500 | $400,500 to $679,500 |
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 10 years |
See the full B.GOOD cost breakdown — what's in that number and what isn't
How B.GOOD's cost compares
A dollar figure means more with a yardstick. Here is where B.GOOD's disclosed cost sits against the Food & Beverage category:
- Minimum startup cost of $400,500 — about 1.4× the Food & Beverage median of $282,500.
- Initial franchise fee of $40,000 — about in line with the Food & Beverage median of $35,000.
Category medians are computed from the Food & Beverage brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Food & Beverage franchises
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How B.GOOD's units have held up
Openings and closures from FDD Item 20-style unit history, 2013–2015: began the window at 0 units; 12 units opened, 0 closed, ending at 11 units.
What about earnings?
We don't publish per-brand earnings figures — for B.GOOD or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask B.GOOD for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether B.GOOD is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether B.GOOD grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only B.GOOD can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the B.GOOD franchise
B.GOOD is a food & beverage franchisor with 11 units at the end of 2015 (FDD Item 20-style unit history). Between 2013 and 2015, it began the window at 0 units; its filings record 12 unit openings and 0 closures, ending at 11 units. Its parent company is B.GOOD Franchise LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
B.GOOD first launched in 2004 with the premise of bringing clean, natural and locally sourced food to everyone. We call it FOOD WITH ROOTS. It’s food with heritage and origin, homemade, shared with family and friends and grown by communities. Our mission has allowed us to be one of the fastest growing brands in the industry! We currently have 60+ locations in the United States, Canada, Germany and Switzerland and expect to reach 70+ locations by 2018.
B.GOOD franchise: quick answers
- How much does a B.GOOD franchise cost?
- $400,500 – $679,500 all-in to open, per B.GOOD's franchise disclosure filings (data as of 2026-05).
- How many B.GOOD units are there?
- 11 units at the end of 2015 (FDD Item 20-style unit history).
- How have B.GOOD's units held up?
- 100% of units at risk between 2013 and 2015 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).