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Rosati's Pizza franchise: cost, fees & unit track record

Food & BeverageSBA-eligibleFDD entity year 2005

No veteran incentive on file (as of 2026-05) — none documented in the sources we can check, which is not proof the brand offers none. Ask the brand directly, or see brands with documented veteran incentives.

Opening a Rosati's Pizza franchise takes $147,200 – $500,500 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $35,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 5%. To qualify, Rosati's Pizza asks for $80,000 in liquid cash and a $250,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.

Rosati's Pizza franchise costs and fees

The Rosati's Pizza all-in cost ledger
Verification markCost itemRange
Source-cited figureInitial franchise feeOne-time, paid to the franchisor at signing$35,000
Source-cited figureInitial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs$147,200 to $500,500
Source-cited figureNet worth requiredFranchisor's stated qualification minimum$250,000
Source-cited figureLiquid cash requiredFranchisor's stated qualification minimum$80,000
Footed totalCash to open (all-in range)$147,200 to $500,500
as of 2026-05 · Source: franchise disclosure filings (FDD-derived dataset)Tickmark legend: how we verify
Ongoing fees and term
RoyaltyOngoing, % of sales5%
Ad fundOngoing, % of salesUp to 5%
Initial termLength of the first franchise agreement15 years
as of 2026-05 · Source: franchise disclosure filingsHow we check these figures

See the full Rosati's Pizza cost breakdown — what's in that number and what isn't

How Rosati's Pizza's cost compares

A dollar figure means more with a yardstick. Here is where Rosati's Pizza's disclosed cost sits against the Food & Beverage category:

  • Minimum startup cost of $147,200 — about 48% below the Food & Beverage median of $282,500.
  • Initial franchise fee of $35,000 — about in line with the Food & Beverage median of $35,000.

Category medians are computed from the Food & Beverage brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Food & Beverage franchises

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How Rosati's Pizza's units have held up

Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 97 units; 217 units opened, 61 closed, ending at 123 units. (partial records: 2018, 2020, 2021 are not in the source data — totals span the reported years only.)

217 units opened and 61 closed between 2012 and 2022.2012: 11 opened2012: 13 closed2013: 14 opened2013: 7 closed2014: 13 opened2014: 5 closed2015: 12 opened2015: 7 closed2016: 13 opened2016: 3 closed2017: 12 opened2017: 9 closed2019: 12 opened2019: 10 closed2022: 130 opened2022: 7 closed
Openings above the line in ink; closures below it in red. Rosati's Pizza began the window at 97 units. Note — partial records: 2018, 2020, 2021 are not in the source data — totals span the reported years only. 217 units opened and 61 closed between 2012 and 2022.How we compute this

Not enough history to compute a survival figure — we need at least three years of unit data, and we don't extrapolate.

What about earnings?

We don't publish per-brand earnings figures — for Rosati's Pizza or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Rosati's Pizza for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.

How to read the earnings evidence: how much do franchise owners make?

What this data can't tell you

Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:

The hours and the labor
No dataset field says whether Rosati's Pizza is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
How hands-on the ownership really is
"Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
Your territory — whether it's protected, and whether it's open
Two territory questions sit outside our data. Whether Rosati's Pizza grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Rosati's Pizza can confirm current availability. Ask both before you inquire, and get the answer in writing.
What owners earn
Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.

About the Rosati's Pizza franchise

Rosati's Pizza is a food & beverage franchisor with 123 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 97 units; its filings record 217 unit openings and 61 closures, ending at 123 units (partial records: 2018, 2020, 2021 are not in the source data — totals span the reported years only). Its parent company is Rosati's Franchising Inc..

No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.

From the franchisor's materials

As a franchisee, you will operate a ROSATI’S PIZZA restaurant featuring pizza and other food items. You may operate your ROSATI’S PIZZA restaurant as either a carryout/delivery location or a sit-down location which may include a bar area with televisions. The sit-down location may either be what we refer to as a full-service ROSATI’S PIZZA restaurant or a fast-casual ROSATI’S PIZZA restaurant. A full-service ROSATI’S PIZZA restaurant has full table service and dine-in seating for 40 or more customers, a menu that includes food, non-alcoholic beverages, beer, wine and in some cases, hard liquor, and offers carryout and delivery services. A fast-casual ROSATI’S PIZZA restaurant has seating for more than 15 customers without full table service, a menu that includes food, non-alcoholic beverages and in some cases, beer, wine and/or hard liquor, and offers carryout and delivery services.

Excerpted from Rosati's Pizza's own marketing materials — the brand's voice, not ours, and not checked by us (earnings and return claims removed).

Rosati's Pizza franchise: quick answers

How much does a Rosati's Pizza franchise cost?
$147,200 – $500,500 all-in to open, per Rosati's Pizza's franchise disclosure filings (data as of 2026-05).
How many Rosati's Pizza units are there?
123 units at the end of 2022 (FDD Item 20-style unit history).
Is Rosati's Pizza SBA-eligible?
Rosati's Pizza is flagged SBA-eligible in our dataset (as of 2026-05). Confirm current status on the SBA Franchise Directory before relying on it for financing.