Alloy Personal Training franchise: cost, fees & unit track record
Opening an Alloy Personal Training franchise takes $298,650 – $541,120 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $60,000 – $100,000. Ongoing, franchisees pay a royalty of 7% on sales plus an ad-fund contribution of up to 2%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Alloy Personal Training franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $60,000 | $100,000 | $60,000 to $100,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $298,650 | $541,120 | $298,650 to $541,120 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $298,650 | $541,120 | $298,650 to $541,120 | |
- 1 "Not disclosed" means Alloy Personal Training's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 7% |
|---|---|
| Ad fundOngoing, % of sales | Up to 2% |
| Initial termLength of the first franchise agreement | 10 years |
See the full Alloy Personal Training cost breakdown — what's in that number and what isn't
How Alloy Personal Training's cost compares
A dollar figure means more with a yardstick. Here is where Alloy Personal Training's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $298,650 — about 1.6× the Health & Fitness median of $184,861.
- Initial franchise fee of $60,000 — about 1.2× the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
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How Alloy Personal Training's units have held up
Openings and closures from FDD Item 20-style unit history, 2020–2022: began the window at 0 units; 12 units opened, 0 closed, ending at 12 units.
What about earnings?
We don't publish per-brand earnings figures — for Alloy Personal Training or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Alloy Personal Training for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Alloy Personal Training is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Alloy Personal Training grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Alloy Personal Training can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Alloy Personal Training franchise
Alloy Personal Training is a health & fitness franchisor with 12 units at the end of 2022 (FDD Item 20-style unit history). Between 2020 and 2022, it began the window at 0 units; its filings record 12 unit openings and 0 closures, ending at 12 units. Its parent company is Alloy Inter HoldCo, LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
The franchised business being offered is Alloy. An Alloy Facility provides personal training in a group setting delivered by certified instructors under the name “Alloy”.
Alloy Personal Training franchise: quick answers
- How much does an Alloy Personal Training franchise cost?
- $298,650 – $541,120 all-in to open, per Alloy Personal Training's franchise disclosure filings (data as of 2026-05).
- How many Alloy Personal Training units are there?
- 12 units at the end of 2022 (FDD Item 20-style unit history).
- How have Alloy Personal Training's units held up?
- 100% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).