Apricot Lane franchise: cost, fees & unit track record
Opening an Apricot Lane franchise takes $156,450 – $347,300 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $44,450 – $48,800. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 1%. To qualify, Apricot Lane asks for $80,000 in liquid cash and a $250,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Apricot Lane franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $44,450 | $48,800 | $44,450 to $48,800 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $156,450 | $347,300 | $156,450 to $347,300 | |
| Net worth requiredFranchisor's stated qualification minimum | $250,000 | $250,000 | $250,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $80,000 | $80,000 | $80,000 | |
| Cash to open (all-in range) | $156,450 | $347,300 | $156,450 to $347,300 |
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 10 years |
See the full Apricot Lane cost breakdown — what's in that number and what isn't
How Apricot Lane's cost compares
A dollar figure means more with a yardstick. Here is where Apricot Lane's disclosed cost sits against the Retail category:
- Minimum startup cost of $156,450 — about in line with the Retail median of $165,000.
- Initial franchise fee of $44,450 — about 1.2× the Retail median of $36,750.
Category medians are computed from the Retail brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Retail franchises
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How Apricot Lane's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 63 units; 159 units opened, 106 closed, ending at 108 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Apricot Lane or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Apricot Lane for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Apricot Lane is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Apricot Lane grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Apricot Lane can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Apricot Lane franchise
Apricot Lane is a retail franchisor with 108 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 63 units; its filings record 159 unit openings and 106 closures, ending at 108 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Country Visions Inc..
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
The name of the franchisor is Country Visions, Inc. ("COUNTRY VISIONS"). The franchise is for a retail specialty store selling, fashion apparel and accessories, bath and body products, gifts, wall decor and other merchandise. Your store will operate under the mark "APRICOT LANE. "
Apricot Lane franchise: quick answers
- How much does an Apricot Lane franchise cost?
- $156,450 – $347,300 all-in to open, per Apricot Lane's franchise disclosure filings (data as of 2026-05).
- How many Apricot Lane units are there?
- 108 units at the end of 2022 (FDD Item 20-style unit history).
- How have Apricot Lane's units held up?
- 84.8% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).
- Is Apricot Lane SBA-eligible?
- Apricot Lane is flagged SBA-eligible in our dataset (as of 2026-05). Confirm current status on the SBA Franchise Directory before relying on it for financing.