Bruegger's Bagels franchise: cost, fees & unit track record
Opening a Bruegger's Bagels franchise takes $693,800 – $1,227,150 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $35,000. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 4%. To qualify, Bruegger's Bagels asks for $100,000 in liquid cash and a $400,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Bruegger's Bagels franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $35,000 | $35,000 | $35,000 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $693,800 | $1,227,150 | $693,800 to $1,227,150 | |
| Net worth requiredFranchisor's stated qualification minimum | $400,000 | $400,000 | $400,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $100,000 | $100,000 | $100,000 | |
| Cash to open (all-in range) | $693,800 | $1,227,150 | $693,800 to $1,227,150 |
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 4% |
| Initial termLength of the first franchise agreement | 10 years |
See the full Bruegger's Bagels cost breakdown — what's in that number and what isn't
How Bruegger's Bagels's cost compares
A dollar figure means more with a yardstick. Here is where Bruegger's Bagels's disclosed cost sits against the Food & Beverage category:
- Minimum startup cost of $693,800 — about 2.5× the Food & Beverage median of $282,500.
- Initial franchise fee of $35,000 — about in line with the Food & Beverage median of $35,000.
Category medians are computed from the Food & Beverage brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Food & Beverage franchises
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How Bruegger's Bagels's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2021: began the window at 103 units; 116 units opened, 30 closed, ending at 53 units. (partial records: 2017, 2018 are not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Bruegger's Bagels or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Bruegger's Bagels for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Bruegger's Bagels is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Bruegger's Bagels grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Bruegger's Bagels can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Bruegger's Bagels franchise
Bruegger's Bagels is a food & beverage franchisor with 53 units at the end of 2021 (FDD Item 20-style unit history). Between 2012 and 2021, it began the window at 103 units; its filings record 116 unit openings and 30 closures, ending at 53 units (partial records: 2017, 2018 are not in the source data — totals span the reported years only). Its parent company is Bruegger's Franchise Corporation.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
Bruegger’s franchises offer fresh bakery bagels, baked goods, coffee, cream cheese, sandwiches, soups, salads and other food and beverage items to the public for carry-out and/or consumption on the premises.
Bruegger's Bagels franchise: quick answers
- How much does a Bruegger's Bagels franchise cost?
- $693,800 – $1,227,150 all-in to open, per Bruegger's Bagels's franchise disclosure filings (data as of 2026-05).
- How many Bruegger's Bagels units are there?
- 53 units at the end of 2021 (FDD Item 20-style unit history).
- How have Bruegger's Bagels's units held up?
- 85.2% of units at risk between 2019 and 2021 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).