Deka Lash franchise: cost, fees & unit track record
Opening a Deka Lash franchise takes $285,900 – $460,850 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $82,600. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 1%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Deka Lash franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $82,600 | $82,600 | $82,600 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $285,900 | $460,850 | $285,900 to $460,850 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $285,900 | $460,850 | $285,900 to $460,850 | |
- 1 "Not disclosed" means Deka Lash's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 10 years |
See the full Deka Lash cost breakdown — what's in that number and what isn't
How Deka Lash's cost compares
A dollar figure means more with a yardstick. Here is where Deka Lash's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $285,900 — about 1.5× the Health & Fitness median of $184,861.
- Initial franchise fee of $82,600 — about 1.7× the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
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How Deka Lash's units have held up
Openings and closures from FDD Item 20-style unit history, 2016–2022: began the window at 0 units; 105 units opened, 8 closed, ending at 123 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Deka Lash or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Deka Lash for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Deka Lash is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Deka Lash grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Deka Lash can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Deka Lash franchise
Deka Lash is a health & fitness franchisor with 123 units at the end of 2022 (FDD Item 20-style unit history). Between 2016 and 2022, it began the window at 0 units; its filings record 105 unit openings and 8 closures, ending at 123 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is DL Brands, LLC.
Disclosure filings report 1 franchise-related lawsuit. Review Item 3 of the FDD. (as of 2026-05)
From the franchisor's materials
Deka Lash is an industry leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment, and it shows.
Deka Lash franchise: quick answers
- How much does a Deka Lash franchise cost?
- $285,900 – $460,850 all-in to open, per Deka Lash's franchise disclosure filings (data as of 2026-05).
- How many Deka Lash units are there?
- 123 units at the end of 2022 (FDD Item 20-style unit history).
- How have Deka Lash's units held up?
- 94.3% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).
- Is Deka Lash SBA-eligible?
- Deka Lash is flagged SBA-eligible in our dataset (as of 2026-05). Confirm current status on the SBA Franchise Directory before relying on it for financing.