Eat the Frog Fitness franchise: cost, fees & unit track record
Opening an Eat the Frog Fitness franchise takes $384,000 – $631,000 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $30,500 – $50,500. Ongoing, franchisees pay a royalty of 7% on sales plus an ad-fund contribution of up to 1%. To qualify, Eat the Frog Fitness asks for $150,000 in liquid cash and a $400,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Eat the Frog Fitness franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $30,500 | $50,500 | $30,500 to $50,500 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $384,000 | $631,000 | $384,000 to $631,000 | |
| Net worth requiredFranchisor's stated qualification minimum | $400,000 | $400,000 | $400,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Cash to open (all-in range) | $384,000 | $631,000 | $384,000 to $631,000 |
| RoyaltyOngoing, % of sales | 7% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | Not disclosed |
See the full Eat the Frog Fitness cost breakdown — what's in that number and what isn't
How Eat the Frog Fitness's cost compares
A dollar figure means more with a yardstick. Here is where Eat the Frog Fitness's disclosed cost sits against the Health & Fitness category:
- Minimum startup cost of $384,000 — about 2.1× the Health & Fitness median of $184,861.
- Initial franchise fee of $30,500 — about 38% below the Health & Fitness median of $49,000.
Category medians are computed from the Health & Fitness brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Health & Fitness franchises
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How Eat the Frog Fitness's units have held up
Openings and closures from FDD Item 20-style unit history, 2019–2021: began the window at 1 units; 22 units opened, 3 closed, ending at 20 units.
What about earnings?
We don't publish per-brand earnings figures — for Eat the Frog Fitness or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Eat the Frog Fitness for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Eat the Frog Fitness is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Eat the Frog Fitness grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Eat the Frog Fitness can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Eat the Frog Fitness franchise
Eat the Frog Fitness is a health & fitness franchisor with 20 units at the end of 2021 (FDD Item 20-style unit history). Between 2019 and 2021, it began the window at 1 units; its filings record 22 unit openings and 3 closures, ending at 20 units. Its parent company is ETF Fitness Franchising LLC.
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
We offer a franchise to own and operate a fitness and workout studio under the "Eat the FrogFitness" and/or "ETF Fitness" name and marks.
Eat the Frog Fitness franchise: quick answers
- How much does an Eat the Frog Fitness franchise cost?
- $384,000 – $631,000 all-in to open, per Eat the Frog Fitness's franchise disclosure filings (data as of 2026-05).
- How many Eat the Frog Fitness units are there?
- 20 units at the end of 2021 (FDD Item 20-style unit history).
- How have Eat the Frog Fitness's units held up?
- 87% of units at risk between 2019 and 2021 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).