Keller Williams (Market Center) franchise: cost, fees & unit track record
Opening a Keller Williams (Market Center) franchise takes $182,430 – $335,697 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $35,430 – $36,447. Ongoing, franchisees pay a royalty of 6% on sales plus an ad-fund contribution of up to 1%. To qualify, Keller Williams (Market Center) asks for $150,000 in liquid cash. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Keller Williams (Market Center) franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $35,430 | $36,447 | $35,430 to $36,447 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $182,430 | $335,697 | $182,430 to $335,697 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | $150,000 | $150,000 | $150,000 | |
| Cash to open (all-in range) | $182,430 | $335,697 | $182,430 to $335,697 | |
- 1 "Not disclosed" means Keller Williams (Market Center)'s filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 6% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 5 years |
See the full Keller Williams (Market Center) cost breakdown — what's in that number and what isn't
How Keller Williams (Market Center)'s cost compares
A dollar figure means more with a yardstick. Here is where Keller Williams (Market Center)'s disclosed cost sits against the Professional Services category:
- Minimum startup cost of $182,430 — about 2.2× the Professional Services median of $84,700.
- Initial franchise fee of $35,430 — about in line with the Professional Services median of $39,700.
Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises
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How Keller Williams (Market Center)'s units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 848 units; 369 units opened, 142 closed, ending at 784 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Keller Williams (Market Center) or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Keller Williams (Market Center) for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Keller Williams (Market Center) is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Keller Williams (Market Center) grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Keller Williams (Market Center) can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Keller Williams (Market Center) franchise
Keller Williams (Market Center) is a professional services franchisor with 784 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 848 units; its filings record 369 unit openings and 142 closures, ending at 784 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is KW Intermediate Co LLC.
Disclosure filings report 3 franchise-related lawsuits. Review Item 3 of the FDD. (as of 2026-05)
From the franchisor's materials
The franchised business being offered is KELLER WILLIAMS® market centers, involving the delivery of real estate brokerage services and other services.
Keller Williams (Market Center) franchise: quick answers
- How much does a Keller Williams (Market Center) franchise cost?
- $182,430 – $335,697 all-in to open, per Keller Williams (Market Center)'s franchise disclosure filings (data as of 2026-05).
- How many Keller Williams (Market Center) units are there?
- 784 units at the end of 2022 (FDD Item 20-style unit history).
- How have Keller Williams (Market Center)'s units held up?
- 100% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).