La Quinta Inn franchise: cost, fees & unit track record
Opening a La Quinta Inn franchise takes $12,220,607 – $15,244,470 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $73,350 – $100,975. Ongoing, franchisees pay a royalty of 5% on sales plus an ad-fund contribution of up to 3%. Anything the filings do not state is marked "Not disclosed" below — never estimated.
La Quinta Inn franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $73,350 | $100,975 | $73,350 to $100,975 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $12,220,607 | $15,244,470 | $12,220,607 to $15,244,470 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Cash to open (all-in range) | $12,220,607 | $15,244,470 | $12,220,607 to $15,244,470 | |
- 1 "Not disclosed" means La Quinta Inn's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 5% |
|---|---|
| Ad fundOngoing, % of sales | Up to 3% |
| Initial termLength of the first franchise agreement | 20 years |
See the full La Quinta Inn cost breakdown — what's in that number and what isn't
How La Quinta Inn's cost compares
A dollar figure means more with a yardstick. Here is where La Quinta Inn's disclosed cost sits against the Lodging & Leisure category:
- Minimum startup cost of $12,220,607 — about 2× the Lodging & Leisure median of $6,130,275.
- Initial franchise fee of $73,350 — about 1.2× the Lodging & Leisure median of $63,600.
Category medians are computed from the Lodging & Leisure brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Lodging & Leisure franchises
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How La Quinta Inn's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 438 units; 642 units opened, 178 closed, ending at 901 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for La Quinta Inn or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask La Quinta Inn for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether La Quinta Inn is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether La Quinta Inn grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only La Quinta Inn can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the La Quinta Inn franchise
La Quinta Inn is a lodging & leisure franchisor with 901 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 438 units; its filings record 642 unit openings and 178 closures, ending at 901 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Wyndham Hotels & Resorts.
Disclosure filings report 5 franchise-related lawsuits. Review Item 3 of the FDD. (as of 2026-05)
From the franchisor's materials
The franchisee will operate aLa Quinta Inn & Suites guest lodging facility offering overnight accommodations and related services.
La Quinta Inn franchise: quick answers
- How much does a La Quinta Inn franchise cost?
- $12,220,607 – $15,244,470 all-in to open, per La Quinta Inn's franchise disclosure filings (data as of 2026-05).
- How many La Quinta Inn units are there?
- 901 units at the end of 2022 (FDD Item 20-style unit history).
- How have La Quinta Inn's units held up?
- 94% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).