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Servpro franchise: cost, fees & unit track record

Professional ServicesSBA-eligibleFDD entity year 1977

No veteran incentive on file (as of 2026-05) — none documented in the sources we can check, which is not proof the brand offers none. Ask the brand directly, or see brands with documented veteran incentives.

Opening a Servpro franchise takes $241,270 – $301,775 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $194,000. Ongoing, franchisees pay a royalty of 10% on sales plus an ad-fund contribution of up to 3%. To qualify, Servpro asks for $105,000 in liquid cash and a $100,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.

Servpro franchise costs and fees

The Servpro all-in cost ledger
Verification markCost itemRange
Source-cited figureInitial franchise feeOne-time, paid to the franchisor at signing$194,000
Source-cited figureInitial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs$241,270 to $301,775
Source-cited figureNet worth requiredFranchisor's stated qualification minimum$100,000
Source-cited figureLiquid cash requiredFranchisor's stated qualification minimum$105,000
Footed totalCash to open (all-in range)$241,270 to $301,775
as of 2026-05 · Source: franchise disclosure filings (FDD-derived dataset)Tickmark legend: how we verify
Ongoing fees and term
RoyaltyOngoing, % of sales10%
Ad fundOngoing, % of salesUp to 3%
Initial termLength of the first franchise agreement5 years
as of 2026-05 · Source: franchise disclosure filingsHow we check these figures

See the full Servpro cost breakdown — what's in that number and what isn't

How Servpro's cost compares

A dollar figure means more with a yardstick. Here is where Servpro's disclosed cost sits against the Professional Services category:

  • Minimum startup cost of $241,270 — about 2.8× the Professional Services median of $84,700.
  • Initial franchise fee of $194,000 — about 4.9× the Professional Services median of $39,700.

Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises

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How Servpro's units have held up

Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 1,555 units; 771 units opened, 168 closed, ending at 2,114 units. (partial records: 2018 is not in the source data — totals span the reported years only.)

771 units opened and 168 closed between 2012 and 2022.2012: 42 opened2012: 27 closed2013: 40 opened2013: 16 closed2014: 60 opened2014: 14 closed2015: 41 opened2015: 10 closed2016: 55 opened2016: 27 closed2017: 38 opened2017: 17 closed2019: 110 opened2019: 20 closed2020: 107 opened2020: 13 closed2021: 112 opened2021: 13 closed2022: 166 opened2022: 11 closed
98.3%
of units at risk 2020–2022 did not close
Openings above the line in ink; closures below it in red. Servpro began the window at 1,555 units. Note — partial records: 2018 is not in the source data — totals span the reported years only. 771 units opened and 168 closed between 2012 and 2022.How we compute this

What about earnings?

We don't publish per-brand earnings figures — for Servpro or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Servpro for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.

How to read the earnings evidence: how much do franchise owners make?

What this data can't tell you

Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:

The hours and the labor
No dataset field says whether Servpro is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
How hands-on the ownership really is
"Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
Your territory — whether it's protected, and whether it's open
Two territory questions sit outside our data. Whether Servpro grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Servpro can confirm current availability. Ask both before you inquire, and get the answer in writing.
What owners earn
Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.

About the Servpro franchise

Servpro is a professional services franchisor with 2,114 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 1,555 units; its filings record 771 unit openings and 168 closures, ending at 2,114 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Servpro Industries Inc.. The filings indicate financing options are available; terms come from the franchisor, not from us.

No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.

From the franchisor's materials

You will (1) solicit sales of new franchises and (2) perform a variety of post-sale support, training and business consultant responsibilities to Our associate franchises that primarily provide professional residential and commercial cleaning; fire, smoke, water, wind, and other damage cleaning; restoration; mitigation; repair and reconstruction; and mold remediation services.

Excerpted from Servpro's own marketing materials — the brand's voice, not ours, and not checked by us (earnings and return claims removed).

Servpro franchise: quick answers

How much does a Servpro franchise cost?
$241,270 – $301,775 all-in to open, per Servpro's franchise disclosure filings (data as of 2026-05).
How many Servpro units are there?
2,114 units at the end of 2022 (FDD Item 20-style unit history).
How have Servpro's units held up?
98.3% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).
Is Servpro SBA-eligible?
Servpro is flagged SBA-eligible in our dataset (as of 2026-05). Confirm current status on the SBA Franchise Directory before relying on it for financing.