Sit Means Sit franchise: cost, fees & unit track record
Opening a Sit Means Sit franchise takes $66,675 – $163,750 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $60,530 – $61,470. To qualify, Sit Means Sit asks for $20,000 in liquid cash and a $50,000 net worth. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Sit Means Sit franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $60,530 | $61,470 | $60,530 to $61,470 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $66,675 | $163,750 | $66,675 to $163,750 | |
| Net worth requiredFranchisor's stated qualification minimum | $50,000 | $50,000 | $50,000 | |
| Liquid cash requiredFranchisor's stated qualification minimum | $20,000 | $20,000 | $20,000 | |
| Cash to open (all-in range) | $66,675 | $163,750 | $66,675 to $163,750 |
| RoyaltyOngoing, % of sales | Not disclosed |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 10 years |
See the full Sit Means Sit cost breakdown — what's in that number and what isn't
How Sit Means Sit's cost compares
A dollar figure means more with a yardstick. Here is where Sit Means Sit's disclosed cost sits against the Pet Services category:
- Minimum startup cost of $66,675 — about 78% below the Pet Services median of $302,583.
- Initial franchise fee of $60,530 — about in line with the Pet Services median of $59,500.
Category medians are computed from the Pet Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Pet Services franchises
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How Sit Means Sit's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 66 units; 124 units opened, 37 closed, ending at 157 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Sit Means Sit or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Sit Means Sit for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Sit Means Sit is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Sit Means Sit grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Sit Means Sit can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Sit Means Sit franchise
Sit Means Sit is a pet services franchisor with 157 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 66 units; its filings record 124 unit openings and 37 closures, ending at 157 units (partial records: 2018 is not in the source data — totals span the reported years only).
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
The franchise offered is for the operation of a dog training business using the “Sit Means Sit” system and standards.
Sit Means Sit franchise: quick answers
- How much does a Sit Means Sit franchise cost?
- $66,675 – $163,750 all-in to open, per Sit Means Sit's franchise disclosure filings (data as of 2026-05).
- How many Sit Means Sit units are there?
- 157 units at the end of 2022 (FDD Item 20-style unit history).
- How have Sit Means Sit's units held up?
- 95.2% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).