Just Between Friends franchise: cost, fees & unit track record
Opening a Just Between Friends franchise takes $66,665 – $97,515 all-in, per its franchise disclosure filings (data as of 2026-05). The initial franchise fee is $30,115 – $32,690. Ongoing, franchisees pay a royalty of 3% on sales plus an ad-fund contribution of up to 1%. To qualify, Just Between Friends asks for $25,000 in liquid cash. Anything the filings do not state is marked "Not disclosed" below — never estimated.
Just Between Friends franchise costs and fees
| Verification mark | Cost item | Low | High | Range |
|---|---|---|---|---|
| Initial franchise feeOne-time, paid to the franchisor at signing | $30,115 | $32,690 | $30,115 to $32,690 | |
| Initial investment (all-in)FDD Item 7-derived range: build-out, equipment, opening costs | $66,665 | $97,515 | $66,665 to $97,515 | |
| Net worth requiredFranchisor's stated qualification minimum | Not disclosed1 | Not disclosed1 | ||
| Liquid cash requiredFranchisor's stated qualification minimum | $25,000 | $25,000 | $25,000 | |
| Cash to open (all-in range) | $66,665 | $97,515 | $66,665 to $97,515 | |
- 1 "Not disclosed" means Just Between Friends's filings do not state this figure. We publish the gap instead of estimating it.
| RoyaltyOngoing, % of sales | 3% |
|---|---|
| Ad fundOngoing, % of sales | Up to 1% |
| Initial termLength of the first franchise agreement | 5 years |
See the full Just Between Friends cost breakdown — what's in that number and what isn't
How Just Between Friends's cost compares
A dollar figure means more with a yardstick. Here is where Just Between Friends's disclosed cost sits against the Professional Services category:
- Minimum startup cost of $66,665 — about 21% below the Professional Services median of $84,700.
- Initial franchise fee of $30,115 — about 24% below the Professional Services median of $39,700.
Category medians are computed from the Professional Services brands in our data that disclosed each figure — a benchmark for scale, not a quality judgment. See all Professional Services franchises
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How Just Between Friends's units have held up
Openings and closures from FDD Item 20-style unit history, 2012–2022: began the window at 119 units; 96 units opened, 29 closed, ending at 149 units. (partial records: 2018 is not in the source data — totals span the reported years only.)
What about earnings?
We don't publish per-brand earnings figures — for Just Between Friends or anyone else. The only primary source is Item 19 of the brand's own franchise disclosure document (FDD), and no law requires a franchisor to publish one, so the "average owner income" numbers circulating elsewhere are usually unsourced or survivorship-biased. Ask Just Between Friends for its current FDD and read Item 19 yourself — and if there is no Item 19, that silence is information too.
What this data can't tell you
Everything on this page comes from disclosure filings — fees, ranges, and unit counts. Four questions that matter just as much are not in any filing we can source, so we say so instead of guessing:
- The hours and the labor
- No dataset field says whether Just Between Friends is a manage-from-a-laptop business or a 60-hour week in disguise. Item 15 of the FDD states whether you're obligated to run the business personally, and Item 11 lists what the franchisor actually does for you — then ask current owners what their week looks like (validation calls), not the sales team.
- How hands-on the ownership really is
- "Semi-absentee" is a pitch, not a filing field. Treat any hands-off claim as unverified until it's consistent with Item 15 and with what multiple current franchisees tell you — what absentee ownership actually means.
- Your territory — whether it's protected, and whether it's open
- Two territory questions sit outside our data. Whether Just Between Friends grants a protected or exclusive area is set in Item 12 of the FDD and varies brand to brand — some grant none, and the carve-outs (online sales, national accounts) matter as much as the map. And filing data can't say what's open in your market this month; only Just Between Friends can confirm current availability. Ask both before you inquire, and get the answer in writing.
- What owners earn
- Covered honestly above: our dataset has no earnings fields, the only primary source is the brand's own Item 19, and here is how to read that evidence.
About the Just Between Friends franchise
Just Between Friends is a professional services franchisor with 149 units at the end of 2022 (FDD Item 20-style unit history). Between 2012 and 2022, it began the window at 119 units; its filings record 96 unit openings and 29 closures, ending at 149 units (partial records: 2018 is not in the source data — totals span the reported years only). Its parent company is Just Between Friends Franchise System, Inc..
No franchise-related lawsuits reported in the disclosure data we hold (FDD Item 3, as of 2026-05) — an absence in our sources, not a guarantee; confirm against the brand's current FDD.
From the franchisor's materials
The JUST BETWEEN FRIENDS FRANCHISE SYSTEM, INC. ("JUST BETWEEN FRIENDS" or "JBF"), an Oklahoma Corporation, offers you a franchise to engage in the business of selling maternity and children’s clothing and toys and other items on consignment using JBF’s unique business system, appearance and trademarks in a specified geographical territory.
Just Between Friends franchise: quick answers
- How much does a Just Between Friends franchise cost?
- $66,665 – $97,515 all-in to open, per Just Between Friends's franchise disclosure filings (data as of 2026-05).
- How many Just Between Friends units are there?
- 149 units at the end of 2022 (FDD Item 20-style unit history).
- How have Just Between Friends's units held up?
- 97.1% of units at risk between 2020 and 2022 did not close, per our metric recomputed from FDD Item 20-style unit history (methodology published on our verification page).